It’s an understatement to say that eCommerce websites require a great deal of functionality in order to meet the needs of their shoppers. While a basic website that offers products and has a working checkout system is enough to get your business off the ground, you may need a bit more of a professional touch if you expect to grow.
A Shopify developer can help flesh out your website and provide your users with a much more streamlined, professional, full-featured experience. Why is this necessary? Simply because of how expectations continue to rise when it comes to the world of eCommerce. Take a look at how everything has rapidly evolved in just a few short years and you might have an idea of how important it is to invest in your website.
Remember how rare it was to buy anything over the internet just a few years ago? If you go back a decade, it was nearly unheard of, and most websites that offered such features didn’t really instill a lot of confidence. Now everything has changed, with more and more consumers preferring the online experience. With big names like eBay and Amazon constantly raising the bar, as well as consumer expectations, you have to really take a step back and give a critical eye to your eCommerce website.
What could you be doing differently? Does your website really address the needs of your clients? Why would anyone buy from you when they could just find a similar product on Amazon? If you want to stand out, you have to make sure that your website not only looks the part, but functions exactly how a user would expect a professional eCommerce website to.
The Changes a Shopify Developer Can Make For You
If you run a Shopify store, you already know how great the platform is in terms of making it easy to build pages, upload products, and run an online business. The issue is, this may not be enough. To keep up with your competitors and give your website that extra polish that is becoming the standard of the industry, you may require a Shopify developer who can implement specific changes, customizations, and functionality enhancements for the benefit fo your users.
What specific changes can you expect out of a developer? For starters, they will be able to assess weak points in your business model and see where traffic can be funneled better to reach your products. They can also build eye-catching and effective solutions such as custom homepages, landing pages, and beautiful mega menus that will help increase user engagement and conversion rates.
On the app side of things, a Shopify developer can also help code new functionality into your website, whether to enhance the checkout experience, integrate a third party payment gateway, run promotions, or sync with other services. These kinds of features are standard on big-name professional websites, and depending on the industry, your users may actually expect this kind of functionality.
Don’t let your website get counted out because it lacks the features you need. Contact a professional Shopify design and development agency like 1Digital® in order to correct these issues and improve how your website behaves. It’s important that you select the right agency for the job, and in this case, an eCommerce-centric agency like 1Digital® has everything you are looking for.
From talented graphic designers to expert developers that make it their business to provide eCommerce solutions, 1Digital® excels at helping Shopify store owners refresh and revitalize their websites. Contact them today if you want to transform your online store.
Author is a freelance writer and having successful experience in writing about Internet Marketing Services. Currently he is writing about how to choose Shopify SEO Expert and Bigcommerce SEO.