Why Use A Digital Asset Management System?

September 30, 2019

Digital management system or digital asset management system, popularly known as a DAM system. When the data gets larger and tough to manage and regulate the digital asset management system gets into work.

The digital asset management system is a kind of software which can help the user or a company to arrange, compare, archive and distribute assets with proper records and transparency. Various companies all around the world depend on this technology for their valuable content (known as digital assets).

The digital asset management system has been an integral part of the digital architecture for handling and regulation of data for some years. There are several benefits which make the intensive use of this software valid.

Some of the points are mentioned below:

1) Assets are properly stored

Digital management systems ensure the user that the assets are properly stored in the system. This software makes sure that the data received does not get lost or leaked. Duplicate data are permanently deleted from the system which saves memory and time. Also, the absence of duplicate data results in a lesser probability of incorrect versions of assets. This facility results in a clear overview and saves the server space too.

2) Easily process problematic or unusual files

A DAM system can easily process problematic or unusual file types such as collections of photos, images, documents or videos. It can also regulate huge data collections. When the scalability of a digital asset management system is considered there is no limit of processing and managing data.

3) Displays how assets can be used

A good DAM system can be able to display how easily assets can be used in a wide variety of ways. Assets can be found using the search function and then they are assigned to relevant content to various channels available in the system. The user then knows, when and where the asset needs to be displayed and hidden in the right way.

4) Manage rights for asset’s access

Managing the Rights for the access of assets is the trump card. Through the DAM system different roles can be assigned to different people, this way it would be easier to control who has access to what level of assets and how those assets can be viewed. License agreements for these assets can also be managed by the DAM. This way the photos in it will automatically get hidden when the license expires. This provides protection from copyright cases, and because the copyright cases can be avoided the legal costs related to it can also be avoided.

5) Take care of all the formats

It is a platform which takes care of all the formats that are being used. Designers and programmers use different kinds of software, designers use Adobe programs whereas the developers use XML, JSON or APIS. The DAM system takes care of all the complex technology without even involving the real user.

This is a great benefit because through it we don’t need to worry about expensive software, learning or paying for them, but we can still work on all kinds of assets. DAM provides a helpful digital experience solution.

6) Content distribution on different marketing channels

The content distribution on different marketing channels via DAM is very time-efficient and cost-efficient. The more channel you can reach to, the better it is. Digital companies often operate on microsites, websites, landing pages, Xing, Linkedin, social media channels, etc. Through integration with so many other systems like CMS, PIM or Cloud services, the information can be stored centrally in a DAM system. It is a better digital experience solution

7) DAM provides all the features

There are some temporary solutions like CMS or Microsoft Sharepoint but they cannot replicate the depth of the DAM system.

All these temporary solutions look half baked, they look like they have been cobbled together, anyone can know that they are missing a lot of functions when compared with the DAM system. All the cloud services and solutions are half baked, but DAM provides you with all the features.

8) Central structure is important

Having a central structure like DAM is important. If there is a situation, for example, A marketing manager knows where all the images are in an intricate folder on Dropbox but the knowledge is isolated. If the manager goes on a leave, or leaves the company, then all the work and money that was put in these images will be wasted, because no one else can find the images.

A DAM system is a hub for all the assets and it makes all the assets available to everyone. Other cloud infrastructure management services are not as good.

9) Metadata importance

Metadata is important as it brings order. Defining specific keywords to specific assets will make the searching process way easier. You will need to do some extra work while entering the data but it pays off when you are running your business in later stages.


These were nine benefits of using the DAM system. It is really a great option to manage assets efficiently. The cloud infrastructure management services are changing and DAM is always up to date, with DAM you can forget about other cloud services and solutions.

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Computers and Technology

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