Pay-per-click is the most sought-after way to receive new leads and drive potential traffic.PPC ads have a high potential to drive practical conversions. A PPC campaign is keyword specific. That’s why you end up with highly targeted traffic. It minimizes the chance of getting fake leads, enhancing the conversion rate in the long run. Now, paid ads are rolled out for every business because marketers receive faster results than if you’d depend on SEO-based inbound marketing.
In this piece of content, we would like to show you ten effective points to make your PPC campaign super-effective.
- Update your keyword list daily.
When running your first PPC campaign, you must research several keywords and pick effective ones to cover. You need to pay a certain amount for each keyword. After that, review every keyword’s performance to remove non-performing keywords from the list. You can minimize or change the budget by cutting off non-performing keywords or replacing them with high-performing keywords.
- Improve your website’s performance.
If you want your PPC campaign to work better, don’t ignore improving your website’s performance. Your website shouldn’t take more than two seconds to get loaded. You can use tools like GTmetrix, Google’s PageSpeed insight, and Pingdom.
- Ensure your website is secure & accessible.
A website is accessible when visitors quickly scroll through and read the website. Proper web design makes a website user-friendly. Suitable layouts, more whitespace, Call-to-Action, and different content formats such as infographics, images, and videos make a website more responsive. You need to cover many rules of thumb to create a website safe and secure.
- Make a localized landing page.
Build a localize static landing page for business operations. Localized landing pages attract a high number of potential customers at the right time and right place. If your website is multi-locational, then make a separate landing page for each site. It will make the user experience more personalized and relevant to the visitor.
- Use Add Extension
Ad extensions are free add-ons which can be used for paid ad campaigns. So it would help if you took advantage of it. Some practical ad extensions for PPC campaigns are callouts, site links, & review extensions. These ad extensions help users to understand all about your site. You will also get a glimpse of what they will get from your website. You can also opt for extensions encouraging users to call or contact your business in one go.
- Build a remarketing strategy.
Remarketing or retargeting strategy involves constantly monitoring or tracking visitors’ sites and sending relevant ads on different social media platforms. It is way beyond a great strategy to convert leads for high-paying customers; Some customers are not ready to purchase any product in the first go, but that strategy is good for capturing their email addresses along with contact details.
- A/B testing
A/B testing is a vital point for running a PPC campaign. You must do this practice when you run a PPC campaign. Many different factors profoundly impact customers’ propensity towards click and purchase. You must work on different elements to understand which element works well and make better conversions.
For example, you can create different versions of the landing page and check it with varying test designs and headlines.
- Capitalize on FOMO
FOMO is the fear of missing out, which is an excellent tactic to trigger more sales. Putting urgency tactics works as an alarm for users. Many PPC experts use a combination of tactics and urgency combination to make the campaign super-effective.
A few popular phrases of FOMO are “Free X only for Y time” “x% offer for Y days”, or “X spots/units left, which basically elicit customers’ feelings for their desired product.
.9. Target the channel that provides a high conversion rate
Suppose you have already divided your campaign budget for multiple platforms and different channels. In that case, they give priority to search engine optimization and use multiple social media networks like LinkedIn, & Facebook. It performs well and targets a large number of potential customers. When you know which is the high-performing channel, you can quickly maximize The ROI and conversion rates.
- Enrich your copywriting skill
Last but not least, remember to underestimate the power of copywriting skills because it is a vital part of a PPC campaign because it will appear on the search engine result. You will not get the opportunity to showcase photos and videos of products and services. This copy is the only element for the centre of attraction. Thus, PPC campaigns work with PPC experts to make their campaigns super effective, appealing, and eye-grabbing. B2B companies use excellent copywriting skills to make their copywriting campaign eye-catching. PPC Company USA also believe that good copywriting skill provides an add-on advantage to PPC campaign; it engages the target audience to transform them into a potential customer.